ECO

Meanings
"Eco" will be the first vocabulary you want to cover to start exploring Japanese eco-friendly way of thinking.
Eco comes from "Ecology", or "Eco-friendly", as you might have guessed.
You see, Japanese people like to make words shorter, so we started using "Eco" meaning eco-friendly. Nowdays, the meaning is expanding, and anything related to environment is expressed "Eco". It is now becoming a new Japanese concept.

Examples
"Oh, this coffee is organic. How Eco (=Eco-friendly)!"
"We are seriously thinking about Eco (=the environment) through our business"


Issues
As you know, Japanese mass media is good at making people move drastically in the short term, but they seem to lose interest after a while. "ECO" has been a boom for the last half an year, and sadly, people are already starting to get sick of the marketing campaign of big companies. Let's hope that they will eventually realize how smaller and traditional industries are environmentally friendly...