The reason why Onewill started to develop this old and new technology was interesting. Onewill Co., ltd. used to import Canadian houses about ten years ago, but during their first construction, they became aware of the indoor air pollution because of the plastic wallpaper. It was even before the "sick house syndrome" became a social issue, but since the company vision was to "supply houses that are cool in summer, warm in winter, and healthy", they decided that it was conflicting their vision to supply such houses to their customers. According to Mr. Kohbuchi, who was in charge of the project at the time, they postponed the delivery date to bake out* the walls and also installed a ventilation system on all houses. This made the company start a quest in search of materials that won't do harm to people in order to fulfill their vision. *bake out means to heat indoor air to let the chemical compounds come out of the material, and release it outdoors.
Most KEISO-DO (diatome earth) products use synthetic resin to keep the soil together for cost reasons, but KEISO-KUN really insists on not using chemicals.
The reason why this company developed this wall material stems on the background of the CEO, Mr. Iwamoto. His former profession was related to PPT products, and he insisted on creating a material without using synthetic resin, since that will ruin the virtue of the nature-born diatom earth. There are many local company owners that have this kind of "Soul" in Japan.
Their product has too many appealing points, and it is quite difficult to explain at once. Well it is my job to figure out a way to clearly communicate, but it is quite difficult! If you feel like using KEISO-KUN for your new house, or even for painting over your normal wall, please tell us which point grasped your heart!
It will look like this from near distance.→
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