Fashionably Re-use
ADditional is a brand managed by an eco-designer, Kayoko Yonaga, with the concept of “fashionably re-use.” She is creating eco-bags by reusing NOBORI, advertisement banners often seen waiving outside of stores in Japan. NOBORI is unique to Japan, with a shape different from orthodox flags-- a vertically long colorful cloth attached to a rod. Its origin is said to date back to the YAYOI period (BC10-AD3 century). Throughout the history of Japan, many types of NOBORI were made as marks to differentiate allies from enemies, with patterns or KANJI characters or family emblems printed.
Ms. Yonaga focused attention on the fact that NOBORI are disposed after a short advertising period, and started to gather pieces from shops to remake them into eco-bags by handiwork. She is integrating “Additional” value as a bag on the NOBORI “AD,” which is the origin of her brand name. The virtue of ADditional eco bags are that they use otherwise disposed NOBORI textile, resulting in waste reduction. Another aspect is the way of production. Since they are hand made, you can even ask for your own original made-to-order bag from the unique patterns. Start a Stylish Eco-life with This Only One Eco-bag.
No comments:
Post a Comment