Hotman Co., Ltd., founded in 1951, is now one of the few towel companies left operating in the Aume area, famous for bedding, futons and cushions, including za-buton meaning “futon for sitting” in Japanese. Hotman’s sewing plants and its main office are located right across the street from Kosoen Studio, an indigo dyeing shop. Cotton-spinning is the only function that Hotman doesn’t own; from weaving to selling, it makes sure that all production stages operate in Japan for the best quality.
I could not help wondering what exactly are characteristics of towels that define the quality. Is it raw materials, cotton? Does organic cotton make finished products automatically feel better? The answer is NO.
It is work involved in the production process that makes all the difference in the quality of a towel. If a towel is manufactured in the same way, the final feel and texture will be the same.
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