Our office is a bit funny. It is located in Kunitachi, a house with a small Japanese garden. Our room is a tatami room, and we sit on balance balls during work. It helps to prevent shoulder aches... The picture is a NOHOHON-KUN toy (Akiyama-san wrote a comment about it a few days ago. Thank you!). It nods its head slowly with solar power, so cute and relaxing. Japanese houses have many windows for the wind to come in during summer. The tatami office is next to the meeting space, with a FUSUMA (sliding door) in between.
September 30, 2008
Our office
Our office is a bit funny. It is located in Kunitachi, a house with a small Japanese garden. Our room is a tatami room, and we sit on balance balls during work. It helps to prevent shoulder aches... The picture is a NOHOHON-KUN toy (Akiyama-san wrote a comment about it a few days ago. Thank you!). It nods its head slowly with solar power, so cute and relaxing. Japanese houses have many windows for the wind to come in during summer. The tatami office is next to the meeting space, with a FUSUMA (sliding door) in between.
September 29, 2008
EDO is ECO Rule#2
MINIMIZE WASTE BY USING THINGS THROUGHOUT THE LIFECYLE
Modern consumers are so used to disposable products, but people of EDO couldn't imagine throwing away things so easily. The so-called spirit of MOTTAINAI was everywhere.
A good example will be the use of Kimonos.
Kimono was what people wore as everyday-clothing.
It is usually made of MOMEN (cotton) with natural coloring. The people of EDO wore the kimono for daily use, and when it gets shabby, they will then use it as a nightwear. When it becomes too old to wear, they will cut it into diapers. Kimonos are straight clothes with no curves or fansy frills so it is pretty easy to remake it into something else. After being used as diapers, it will become towels for cleaning. Of course people wash and use repeatedly. And finally, they throw it away... but instead of just dumping it into the trash can, they will burn it to make ash. Ash will be used as natural fetrilizer, to grow new cotton for the next kimono.
So a single Kimono is reused and returned to nature, creating a cycle of life.
The same rule was applied to many other groceries, resulting in a splendid low emission society.
Modern consumers are so used to disposable products, but people of EDO couldn't imagine throwing away things so easily. The so-called spirit of MOTTAINAI was everywhere.
A good example will be the use of Kimonos.
Kimono was what people wore as everyday-clothing.
It is usually made of MOMEN (cotton) with natural coloring. The people of EDO wore the kimono for daily use, and when it gets shabby, they will then use it as a nightwear. When it becomes too old to wear, they will cut it into diapers. Kimonos are straight clothes with no curves or fansy frills so it is pretty easy to remake it into something else. After being used as diapers, it will become towels for cleaning. Of course people wash and use repeatedly. And finally, they throw it away... but instead of just dumping it into the trash can, they will burn it to make ash. Ash will be used as natural fetrilizer, to grow new cotton for the next kimono.
So a single Kimono is reused and returned to nature, creating a cycle of life.
The same rule was applied to many other groceries, resulting in a splendid low emission society.
September 28, 2008
Meeting with Åke
Åke and his friend Eric were visiting Japan from Sweden, and we had some nice chat over grean tea (grean tea shake, to be specific...) at Roppongi Midtown. He is bringing home some copies of Ecotwaza Times for his restaurant in Stockholm. We had a short but fruitful discussion about culture, communication, and how small business networks can change the world. Akebono and Åke are already working as a splendid "bridge" between Sweden and Japan. I hope Ecotwaza will be able to become a bridge for those who want to visit Japan, too!
AKEBONO Unlimited
http://www.akebono.se/
Articles about Åke
http://www.eco-friendly-japan.com/2008/09/successful-happy-biz-owner-ke-12.html
http://www.eco-friendly-japan.com/2008/09/successful-happy-biz-owner-ke-22.html
September 27, 2008
Insolite (hair salon)
Another eco-friendly hairsalon will be INSOLITE in Hiroo.
They are realizing sustainability through three approaches.
First is Water Nano Care, a permanent using water-based treatment instead of normal chemicals.
Second, the shop is using AVEDA products since 2005 to lessen water pollution.
And this summer, INSOLITE started a carbon offsetting program. Beauty of yourself and beauty of nature are reciprocity. As a consumer, how about switching your hair salon from an ecological point of view to change the attitude of ignorant companies?
You can buy & read Ecotwaza Times at INSOLITE Hiroo.
http://www.insolite.co.jp
September 26, 2008
Our Credo
Today let me share the five credos of Ecotwaza. All our activities are based on these values.
Our mission is to realize sustainability and lower the ecology footprint by spreading old Japanese ways and techniques of living in harmony with nature. When our teammates aren't sure which way to go, the credo will be the base of decision.
1. Follow what you Will.
We will always look for ways to make the Earth, our clients, and ourselves happy.
2. Be Professional.
We will improve our knowledge, critical thinking, and skill level so as to be trusted as professionals. Of course, we will practice sustainability ourselves.
3. A Value that Nobody can Copy.
The value of Ecotwaza brand is our ideas and methods. We will keep improving our value, creating outputs that nobody else can copy.
4. Better Ourselves.
We will better our manners and appearance to be the right people for our executive clients.
5. Create Excitement.
We will provide powerfull, fashionable and exciting services that will change the self-sacrificing image of environmental issues.
Please tell us your company credo too!
Our mission is to realize sustainability and lower the ecology footprint by spreading old Japanese ways and techniques of living in harmony with nature. When our teammates aren't sure which way to go, the credo will be the base of decision.
1. Follow what you Will.
We will always look for ways to make the Earth, our clients, and ourselves happy.
2. Be Professional.
We will improve our knowledge, critical thinking, and skill level so as to be trusted as professionals. Of course, we will practice sustainability ourselves.
3. A Value that Nobody can Copy.
The value of Ecotwaza brand is our ideas and methods. We will keep improving our value, creating outputs that nobody else can copy.
4. Better Ourselves.
We will better our manners and appearance to be the right people for our executive clients.
5. Create Excitement.
We will provide powerfull, fashionable and exciting services that will change the self-sacrificing image of environmental issues.
Please tell us your company credo too!
September 25, 2008
Naturalisme
If you are looking for an eco-friendly hair salon, Naturalisme can be an option. All shampoo, treatment and colorings are nature-origin, preventing head skin damage and pollution of water. The "Be-One System" series is interesting, hair care goods made from coral of Yonakuni Island.
Naturalisme website
http://www.naturalisme.jp/
Only in Japanese. You can buy eco-friendly hair care goods from their website.
September 24, 2008
More Tofu Men...
Mark sent me a picture of another Tofu-Man from his neighborhood in Setagaya.
He says the man was younger, but had a horn too, good news!
Thanks Mark! his website was interesting too...↓
http://www.letsjapan.markmode.com/
September 23, 2008
Hula Girls
One of my favorite Japanese movies is "The Hula Girls".
It is about a deserted coal mining town in Ibaraki in the 1960s. The coal company was laying off many workers because of shrinking market, and decides to make a Hawaian Center to create a new industry. After many dramas, the girls and women of the town make a wonderful Hula Dance Company, resulting in a great success of the Hawaian Center.
I love this movie because it draws the light and dark, humanity, family love, emotion of old Japanese countryside in a humorous way. It is based on a true story of Joban Hawaian Center.
The leading actresses, Yu Aoi and Yasuko Matsuyuki are just great!
September 22, 2008
EDO is ECO Rule #1
SHARE AND RENT INSTEAD OF POSSESSING
The spirit of "sharing" is the base of eco-friendly way of living.
Renting is to "not possess". Ownership is a concept so important in the capitalism world. Ownership of land was the start of industry. People "buy" to own products. Modern products are designed to fulfill the disire of possession.
However in the Edo period, people tended not to possess, but to "rent". They rented dishes, wigs, furniture, umbrellas, and many other things. Renting, or in other words, sharing with society, makes sense if you don't use it so often.
Industries are introducing rental and sharing as an old and new business model. Car sharing is now a big boom in the States. Share house has always been popular in Europe, and more people are enjoying share house in Tokyo these days.
After all, we are all renting everything from the Earth. Land, air, water, metal, wood, food, EVERYTHING is rental! The spirit of sharing and renting not only lessens the total amount of consumption, but also reminds us that we must be humble and "give back" to Earth someday.
The spirit of "sharing" is the base of eco-friendly way of living.
Renting is to "not possess". Ownership is a concept so important in the capitalism world. Ownership of land was the start of industry. People "buy" to own products. Modern products are designed to fulfill the disire of possession.
However in the Edo period, people tended not to possess, but to "rent". They rented dishes, wigs, furniture, umbrellas, and many other things. Renting, or in other words, sharing with society, makes sense if you don't use it so often.
Industries are introducing rental and sharing as an old and new business model. Car sharing is now a big boom in the States. Share house has always been popular in Europe, and more people are enjoying share house in Tokyo these days.
After all, we are all renting everything from the Earth. Land, air, water, metal, wood, food, EVERYTHING is rental! The spirit of sharing and renting not only lessens the total amount of consumption, but also reminds us that we must be humble and "give back" to Earth someday.
September 21, 2008
SECOI
SECOI literally means "stingy" or "budget-minded" in Japanese. It is originally not a good word, but you know, I don't think being stingy is that bad (except during dates :)) Especially in an era like this, it is natural to save water or paper or energy or money instead of using it like it's infinite. Everything is finite.
So in Ecotwaza, we use SECOI as a praise, and by coincidence, SECOI includes ECO inside the word!
But be careful when using, because not everybody will think that you are praising him/her...
So in Ecotwaza, we use SECOI as a praise, and by coincidence, SECOI includes ECO inside the word!
But be careful when using, because not everybody will think that you are praising him/her...
September 20, 2008
SAKATA (Yamagata Pref.)
(All photos by Tak. S. Iitomi)There is a beautiful town named SAKATA in the Yamagata Prefecture, in the northern part of the Main Island (Honshu).
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The rice fields spread for many kilometers, most houses are nice and old, no ugly tall buildings or neon signs, the landscape is splendid. Food and Sake are delicious too. People are kind, talking with a thick accent that sounds like mumbling because of the cold weather. A so-called "good old days" can be experienced here in SAKATA.
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There was a music festival in Sakata during the OBON period this year.
The producer, Ayato Abe, is based in Tokyo but is originally from the town. He and his friends from Sakata High School gathered young artists for this festival so more people in Japan can recognize SAKATA. It is a common issue for small and remote (from Tokyo) towns of Japan that younger generations depart, leaving the countryside deserted. The agricultural area is such a valuable asset for landscape and nature, too Mottainai to loose.
Come experience the great rice and Sake of Sakata for a short vacation! It snows alot during winter, so you might want to visit between May and October.
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Official Website
http://www.mokkefes.com/
Ayato's Blog (with movie and pictures of live)
http://blog.livedoor.jp/ayate/archives/51455010.html
September 19, 2008
Tofu Man (TOFU-YA-SAN)
Tofu is a boom in Europe and the US these days as healthy food. Made of soybeans*, it includes high quality protain, with low calorie and cholesterol. Tofu is noticed for its possibility to prevent cancer, arterial sclerosis, heart desease and obesity-related diabetes.
But do you know how Tofu is sold in Japan?
Of course a large share is sold in supermarkets or normal Tofu stores, but Tofu is traditionally sold by a Tofu-Man**, who comes around your nabourhood on a bicycle. Tofu-Man always comes with a distinctive sound of a horn. You will be able to hear the sound in many movies from the 1960s and 70s. most Japanese will recall Tofu from this sound. He will stroll slooowly down the road on a bicycle with a box full of Tofu, and people come running out of houses to catch him, with an empty bowl in hand. Tofu-Man will cut a loaf of Tofu and scoop it into your bowl, so no package is necessary.
It is such a pity that there are less Tofu-Man these days. They are a great example of how many things were sold in Japan in the past. No package, no trash. Maybe you can start a Tofu-Man system in your country too!
The picture is a Tofu-Man around our neighbor in Kunitachi.
*It is said that the English word "Soybean" originally comes from the Japanese word "Shoyu" (soy sauce).
**The Japanese word will be TOFUYASAN.
But do you know how Tofu is sold in Japan?
Of course a large share is sold in supermarkets or normal Tofu stores, but Tofu is traditionally sold by a Tofu-Man**, who comes around your nabourhood on a bicycle. Tofu-Man always comes with a distinctive sound of a horn. You will be able to hear the sound in many movies from the 1960s and 70s. most Japanese will recall Tofu from this sound. He will stroll slooowly down the road on a bicycle with a box full of Tofu, and people come running out of houses to catch him, with an empty bowl in hand. Tofu-Man will cut a loaf of Tofu and scoop it into your bowl, so no package is necessary.
It is such a pity that there are less Tofu-Man these days. They are a great example of how many things were sold in Japan in the past. No package, no trash. Maybe you can start a Tofu-Man system in your country too!The picture is a Tofu-Man around our neighbor in Kunitachi.
*It is said that the English word "Soybean" originally comes from the Japanese word "Shoyu" (soy sauce).
**The Japanese word will be TOFUYASAN.
September 18, 2008
Waste Treatment Technology
DOWA Eco-System Co., ltd (Japan)
The company span off from a middle-sized Japanese smelting company in 2006 to specialize in environmental technologies. With a high quality hazard waste disposal method, they have been actively solving waste problems in East Asian countries. Also hoped for a breakthrough with their high level technology in recycling rare metal and precious materials.
website
http://www.dowa.co.jp/index_e.html
The company span off from a middle-sized Japanese smelting company in 2006 to specialize in environmental technologies. With a high quality hazard waste disposal method, they have been actively solving waste problems in East Asian countries. Also hoped for a breakthrough with their high level technology in recycling rare metal and precious materials.
website
http://www.dowa.co.jp/index_e.html
September 17, 2008
Successful & Happy Biz Owner, Åke (2/2)
From Sweden
AKEBONO UNLIMITED, Sake Import & Japanese Restaurant
Åke Nordgren
After many years of being spokesman of SAKE by hosting tasting parties and events, he created his own market in Sweden. Now he has an unmoving reputation as SAKE sommelier, importer of good and selective SAKE, and also an international leader of introducing best matching food and SAKE. He is also the judge of of IWSC (International Wine and Spirit Competition) in London.
“Japanese food is popular than ever in Europe these days”, says Ake. “It is tasty and healthy. You will be able to enjoy it even more by knowing which SAKE to drink with which food. SAKE matches European dishes too! Our kitchen will propose you the best matching cuisine and SAKE brand.”
His passion and knowledge about SAKE is just amazing… Most foreigners stop understanding Japan with the image of “Sushi” “Geisha” “Tempura”, but Åke explored outside the boundary to become a true ambassador of Japanese food and SAKE culture in the Scandinavian area.
Now it is your turn to find a niche Japanese “culture” and foster it in your home country!
Akebono Unlimited
http://www.akebono.se/
AKEBONO UNLIMITED, Sake Import & Japanese Restaurant
Åke Nordgren
After many years of being spokesman of SAKE by hosting tasting parties and events, he created his own market in Sweden. Now he has an unmoving reputation as SAKE sommelier, importer of good and selective SAKE, and also an international leader of introducing best matching food and SAKE. He is also the judge of of IWSC (International Wine and Spirit Competition) in London.
“Japanese food is popular than ever in Europe these days”, says Ake. “It is tasty and healthy. You will be able to enjoy it even more by knowing which SAKE to drink with which food. SAKE matches European dishes too! Our kitchen will propose you the best matching cuisine and SAKE brand.”His passion and knowledge about SAKE is just amazing… Most foreigners stop understanding Japan with the image of “Sushi” “Geisha” “Tempura”, but Åke explored outside the boundary to become a true ambassador of Japanese food and SAKE culture in the Scandinavian area.
Now it is your turn to find a niche Japanese “culture” and foster it in your home country!
Akebono Unlimited
http://www.akebono.se/
September 16, 2008
Successful & Happy Biz Owner, Åke (1/2)
From Sweden
AKEBONO UNLIMITED, Sake Import & Japanese Restaurant
Åke Nordgren
Åke was an ordinary graphic designer in Sweden.
He used to like Japanese food served in his country, but nothing more.
In the 90s he frequently visited Japan for business, and every time fascinated by the variety and depth of Japanese food culture. He noticed how little was understood in Europe about Japanese food. As a sommelier, He was especially interested in the various types of delicious SAKE (Japanese liquor) which was not yet known in his country.
Finally Ake rouses with the mission to “convey real Japanese food culture and beauty to Scandinavia”, quits his career as a designer and starts a Japanese style Izakaya kitchen-like restaurant.
AKEBONO UNLIMITED, Sake Import & Japanese Restaurant
Åke Nordgren
Åke was an ordinary graphic designer in Sweden.He used to like Japanese food served in his country, but nothing more.
In the 90s he frequently visited Japan for business, and every time fascinated by the variety and depth of Japanese food culture. He noticed how little was understood in Europe about Japanese food. As a sommelier, He was especially interested in the various types of delicious SAKE (Japanese liquor) which was not yet known in his country.
Finally Ake rouses with the mission to “convey real Japanese food culture and beauty to Scandinavia”, quits his career as a designer and starts a Japanese style Izakaya kitchen-like restaurant.
September 15, 2008
EDO is ECO (1/8)
EDO period (1603-1867)
Starting from the domination of Tokugawa Shogun, the EDO government, based in present Tokyo, ruled Japan. Culture flowered during this peaceful era, among the merchant class and warrior (samurai) class.
The EDO society is recently reevaluated as a complete sustainable society. Japan was isolated from other countries as policy, and the industrial structure was completely different. It is impossible to compare modern society with bygone days, but we can always look back into history for fresh wisdom. Here are seven simple tips we can learn from ancestors to live a sustainable life.
Rule #1 SHARE AND RENT INSTEAD OF POSSESSING
Rule #2 MINIMIZE WASTE BY USING THINGS THROUGHOUT THE LIFECYLE
Rule #3 BUILD A PARTNERSHIP WITH NEIGHBORING INDUSTRIES
Rule #4 LIVE WITHIN THE AMOUNT OF NATURAL ENERGY SOURCES
Rule #5 BE GRACEFUL TO THE FOUR SEASONS (EAT FOOD OF THE SEASON)
Rule #6 DESIGN PRODUCTS SO IT CAN BE RETURNED TO NATURE
Rule #7 REMEMBER THE SENSE OF AWE TOWARD WHAT YOU CAN'T SEE
We will look at each rule every Monday starting next week.
Starting from the domination of Tokugawa Shogun, the EDO government, based in present Tokyo, ruled Japan. Culture flowered during this peaceful era, among the merchant class and warrior (samurai) class.
The EDO society is recently reevaluated as a complete sustainable society. Japan was isolated from other countries as policy, and the industrial structure was completely different. It is impossible to compare modern society with bygone days, but we can always look back into history for fresh wisdom. Here are seven simple tips we can learn from ancestors to live a sustainable life.
Rule #1 SHARE AND RENT INSTEAD OF POSSESSING
Rule #2 MINIMIZE WASTE BY USING THINGS THROUGHOUT THE LIFECYLE
Rule #3 BUILD A PARTNERSHIP WITH NEIGHBORING INDUSTRIES
Rule #4 LIVE WITHIN THE AMOUNT OF NATURAL ENERGY SOURCES
Rule #5 BE GRACEFUL TO THE FOUR SEASONS (EAT FOOD OF THE SEASON)
Rule #6 DESIGN PRODUCTS SO IT CAN BE RETURNED TO NATURE
Rule #7 REMEMBER THE SENSE OF AWE TOWARD WHAT YOU CAN'T SEE
We will look at each rule every Monday starting next week.
September 14, 2008
Town with the Highest Eco-friendly Mind?
Kunitachi, our hometown, was selected as the "Town that seems to have the highest eco-friendly mind in Japan", according to a survey research. The survey was conducted by a research group of seven major real estate companies in Japan. Kunitachi was chosen among 52 major towns.
Real Estate Research
http://www.major7.net/frame/frame.php?type=11
Real Estate Research
http://www.major7.net/frame/frame.php?type=11
September 13, 2008
Fujiyama Scavenge
I participated in a Fujiyama Scavenge Tour last month, and it was a shocking experience. Mount Fuji, as most of you may know, is the highest mountain in Japan, drawn in many traditional arts as a symbol of the country. However it is a big issue that the foot of Fujiyama is a mecca of illegal industrial disposals. When we talk about how Japan is eco-friendly with foreigners, illegal dumping is usually the major reason of disagreement. Yes it is true that not everybody is acting like a saint.
So this tour conducted by a NPO Good Day, was about cleaning the forest of Mt. Fuji. Over fourty volunteers went from Tokyo, and we scavenged for about two hours. We picked up a bed, mattress, car, tires, iron scrap, batteries, cans, and all sorts of trash...a truck became full.
Illegal companies collect trash and just dump it in the mountains to make money, and it is quite cinical that these days there are less dumping because trash is valuable for recycling due to price increase of resource.
Illegal dumping itself is a problem, but you know what, our society of mass consumption and mass disposal is a bigger problem. Scavenge is a "good" thing to do for sure, but "treatment" won't be solving the problem. I really felt the importance of creating a society with low emmition, a preventing approach to the root of the issue.
The second day we had a chance to wander through the beautiful part of the woods. It was just beautiful, and the woods isn't growing naturally by itself, but people living around are helping. This coexistence with nature is another reality of Japan.
September 12, 2008
Exhibition of Low Carbon Technology in Tokyo
There is an exhibition of Low Carbon Technology at Tokyo Big Sight running till today. There were many interesting companies. There seemed to be many companies from places other than Tokyo, a big chance for those who are looking for eco-friendly business seeds. Some were interested in going overseas too! More companies seemed to be looking outside Japan, compared to two years ago. The exhibition will be until 5pm, so if you have time check it out!English website
http://www.jma.or.jp/ECOMA/en/index.html
September 11, 2008
Seven Years...
Seven years passed since the tragic 911 event. It seems so far ago, but the world is still suffering from the chain of hatred.
I was living in the International House of UC Berkeley at the time.
It was an experience I won't forget for the rest of my life. International students from over 50 countries were gathered in front of the big TV in the lounge. We were upset and confused. There were Arabian students living in the same dorm, and the doors were closed for emergency so that people from outside won't be able to come in to assult them. (It was since the Pearl Harbor attack, when Japanese students became the target of hatred)
Joe, the director of our dormitory, gave a moving speach in front of all of us. He told us to become the first one to stand up and stop the endless loop of hatred. There were students who lost family members, friends, and also students who came from the countries being accused, but I felt we were all united. It was a sad but warm night.
Environmental issues has always been a theme for me, but up till this day, to be honest I was always thinking that "environmental issues are problems between human and nature, and human are the wrongdoer". But after the speach, I started to think that environmental issues are a problem between human and human after all. People can create and destroy so many things. But who will disappear because of destruction? The Earth will live on somehow, and it is us, human race that will disappear. If we keep blaming eachother (other countries, races, developed-and-developing, domestic sectors, ages, gender...) nothing will change.
After the many nights of exciting discussions (over drinks :))I had with friends from all around the world, I became to think that this issue was the last chance something invisible gave the human race to unite together.
I backpacked alot since this experience, and looking from outside Japan, I noticed how Japan was full of beautiful nature, ways of thinking in harmony with nature, technology, and historical background to alert the world. This was how I came to notice that my mission is to help Japan to become the first one to say "hey, lets stop this destruction and hold hands to create harmony".
Still a long long way to go, but I will keep looking for and communicating Japanese ideas that somebody somewhere can use to solve the disharmony with nature. I really want to thank you all that are reading this blog, and I hope we can share the same dream, "unite together as humans to regain harmony with nature".
Special thanks & best wishes to...
Katalina, Michael, Nadir, Isaac, Katy, Pablo, Nanao, and all of you from the IHouse!
I was living in the International House of UC Berkeley at the time.
It was an experience I won't forget for the rest of my life. International students from over 50 countries were gathered in front of the big TV in the lounge. We were upset and confused. There were Arabian students living in the same dorm, and the doors were closed for emergency so that people from outside won't be able to come in to assult them. (It was since the Pearl Harbor attack, when Japanese students became the target of hatred)
Joe, the director of our dormitory, gave a moving speach in front of all of us. He told us to become the first one to stand up and stop the endless loop of hatred. There were students who lost family members, friends, and also students who came from the countries being accused, but I felt we were all united. It was a sad but warm night.
Environmental issues has always been a theme for me, but up till this day, to be honest I was always thinking that "environmental issues are problems between human and nature, and human are the wrongdoer". But after the speach, I started to think that environmental issues are a problem between human and human after all. People can create and destroy so many things. But who will disappear because of destruction? The Earth will live on somehow, and it is us, human race that will disappear. If we keep blaming eachother (other countries, races, developed-and-developing, domestic sectors, ages, gender...) nothing will change.
After the many nights of exciting discussions (over drinks :))I had with friends from all around the world, I became to think that this issue was the last chance something invisible gave the human race to unite together.
I backpacked alot since this experience, and looking from outside Japan, I noticed how Japan was full of beautiful nature, ways of thinking in harmony with nature, technology, and historical background to alert the world. This was how I came to notice that my mission is to help Japan to become the first one to say "hey, lets stop this destruction and hold hands to create harmony".
Still a long long way to go, but I will keep looking for and communicating Japanese ideas that somebody somewhere can use to solve the disharmony with nature. I really want to thank you all that are reading this blog, and I hope we can share the same dream, "unite together as humans to regain harmony with nature".
Special thanks & best wishes to...
Katalina, Michael, Nadir, Isaac, Katy, Pablo, Nanao, and all of you from the IHouse!
September 10, 2008
Reusing Newspaper into a Bag
Shimanto Dorama Co., Ltd. (Japan)
This unique bag was first made by a local company to pack souvenir by reusing local newspapers, just a small eco-friendly idea.
However an American buyer was interested in this paper bag as a product and developed a sales route to museums and shops in the US. Now the idea of folding reused paper into such a strong bag, and the unique design of local Japanese newspaper is a big hit in Europe too. ORIGAMI (folding paper to create shapes) techniques are original to Japan.
This unique bag was first made by a local company to pack souvenir by reusing local newspapers, just a small eco-friendly idea.
However an American buyer was interested in this paper bag as a product and developed a sales route to museums and shops in the US. Now the idea of folding reused paper into such a strong bag, and the unique design of local Japanese newspaper is a big hit in Europe too. ORIGAMI (folding paper to create shapes) techniques are original to Japan.
September 9, 2008
Why Japan = ECOLOGY?
Up till the last few years, food and art were the main theme of small business transplants. However we predict that the next topic will be environmental business.
Ecology level of Japan is quite high. Not to mention technology itself, based on the bitter experience of oil shock in the 1970s and industrial pollution during the rapid growth period, cultural background also plays a big role.
The spirit of SADO (tea), KADO (flower arrangement), KIMONO, UTA (poems) and so many other cultural activities are all about harmony with nature. A backbone underlying many Japanese products and services.
Ecology level of Japan is quite high. Not to mention technology itself, based on the bitter experience of oil shock in the 1970s and industrial pollution during the rapid growth period, cultural background also plays a big role.
The spirit of SADO (tea), KADO (flower arrangement), KIMONO, UTA (poems) and so many other cultural activities are all about harmony with nature. A backbone underlying many Japanese products and services.
September 8, 2008
Business Seeds as Souvenier
Ecotwaza is a company with a mission to “lower the ecological footprint by introducing hidden Japanese technology and craftsmanship to the world”. Therefore we selected small and visionary companies with high level technology, art and service levels that we want you to become partners with.
Part of this website is a catalogue of small companies with eco-friendly spirit and business seeds. Also check out our magazine, which is sold around Roppongi, Hiroo, and Aoyama. Please contact the companies if you are truly willing to approach environmental issues through business. If you are just thinking of temporarily making Greenwash money, the business owners might not be happy.
It will be our great pleasure if you can find your very own business partner through ECOTWAZA TIMES. Best wishes to you and your fabulous encounter!
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Part of this website is a catalogue of small companies with eco-friendly spirit and business seeds. Also check out our magazine, which is sold around Roppongi, Hiroo, and Aoyama. Please contact the companies if you are truly willing to approach environmental issues through business. If you are just thinking of temporarily making Greenwash money, the business owners might not be happy.
It will be our great pleasure if you can find your very own business partner through ECOTWAZA TIMES. Best wishes to you and your fabulous encounter!
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Magazine for 300 yen
PDF for 500 yen
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September 7, 2008
Keep it Small and Happy
What do you recall from “Made in Japan”? TOYOTA, HONDA, SONY…? They are great examples, but that’s not it. There are countless hidden small companies in Japan that support Japanese economy and technology from the backstage. After all, over 99％ of companies are SMEs (Small and medium enterprises) in Japan!Foreigners temporarily visiting or living in Japan are realizing that these small companies can be a rough diamond. YO! Group (UK), Akebono Unlimited (Sweden)… many foreigners inspired by Japanese culture and craftsmanship became happy business owners. All you have to do is to look for interesting small business seeds, build a relationship with partner companies while you are in Japan, and start up your business when you go home.
Small and smart companies can make a change by pursuing ideal balance between work and private life, profit and vision, human and nature. This is something large global companies may not be able to achieve because of various constraints. How about becoming a happy business owner back in your homeland?
September 6, 2008
Interview with Gianfranco Scimone (5/5)
WHY I SUPPORT ECOTWAZA
Ecology is becoming fashion these days, and most of us are just talking about environmental issues as a small chat. The reason why I support Ecotwaza is because they are trying to tackle this gigantic issue realistically and make tangible improvement. Instead of waiting for market and technology to solve the problem, they are introducing hidden superior eco-friendly products, trying to move the market. There is much knowledge for living in harmony with nature in Japan. Although some have been forgotten in the past thirty years, there is still so much to pass on to the world. I hope more people will be educated and start to make a change. Whatever small a change will make a difference!
- Gianfranco Scimone -
Ecology is becoming fashion these days, and most of us are just talking about environmental issues as a small chat. The reason why I support Ecotwaza is because they are trying to tackle this gigantic issue realistically and make tangible improvement. Instead of waiting for market and technology to solve the problem, they are introducing hidden superior eco-friendly products, trying to move the market. There is much knowledge for living in harmony with nature in Japan. Although some have been forgotten in the past thirty years, there is still so much to pass on to the world. I hope more people will be educated and start to make a change. Whatever small a change will make a difference!
- Gianfranco Scimone -
September 5, 2008
Interview with Gianfranco Scimone (4/5)
What are the key concepts for you when thinking about ecology?
It is in our hearts. Think with your heart, not with your mind! We tend to run toward money and economic “progress” when we think with our mind. I’m pretty sure we won’t be so cruel to our surrounding nature if we think with our heart. And we all have a good heart, but sometimes the mind controls over it. The keywords will be “Respect” and “Humble”. We have to teach each other…
Last year when I visited my hometown, an old man came up to me to ask if I was the nephew of Giovanni Scimone, Gianfranco. My grandfather used to be an ironsmith in town, and the old man knew him as a child of a farmer nearby. He told me that he remembered my grandfather because he was mending iron tools for poor farmers without taking money. You can’t imagine how proud I felt about my grandfather. This was such a big present for me, more than money or real estate heritage.
One day, when my son or grandson meets somebody who knew me, I want them to have the same feeling. I want to give them this heartwarming present. And I think this is how we should think about ecology and ourselves.
It is in our hearts. Think with your heart, not with your mind! We tend to run toward money and economic “progress” when we think with our mind. I’m pretty sure we won’t be so cruel to our surrounding nature if we think with our heart. And we all have a good heart, but sometimes the mind controls over it. The keywords will be “Respect” and “Humble”. We have to teach each other…
Last year when I visited my hometown, an old man came up to me to ask if I was the nephew of Giovanni Scimone, Gianfranco. My grandfather used to be an ironsmith in town, and the old man knew him as a child of a farmer nearby. He told me that he remembered my grandfather because he was mending iron tools for poor farmers without taking money. You can’t imagine how proud I felt about my grandfather. This was such a big present for me, more than money or real estate heritage.One day, when my son or grandson meets somebody who knew me, I want them to have the same feeling. I want to give them this heartwarming present. And I think this is how we should think about ecology and ourselves.
September 4, 2008
Interview with Gianfranco Scimone (3/5)
Was there anything you learned from your stay in Japan?
It was 30 years ago when I first visited Japan. The streets were clean, nearby nature were amazingly beautiful, and people had so much respect toward nature. Japanese economy was boosting then, and I was astonished since the rest of the developed world seemed to be forgetting this sense of respect.
To be honest, I was disappointed because 13 years ago, when I came back to Japan again, the streets were messy with garbage, and people seemed to have lost their humbleness toward nature. It is still cleaner than many other places, but again they lost something important.
However I still think there are many things we can learn from Japanese ways. Traditional culture is one thing. For example Aikido, which I have been learning for more than 10 years, weigh heavily the harmony with universe and inner spirit. Though not directly about ecology, attitude toward work also represents a good way of thinking. I have been doing business with many small companies in fashion and design industry for the last few years. As far as I know, everybody has strong sense of responsibility, work hard, and appreciate each other. I believe we mutually gave energy to each other, which is an important sense to make society grow.
Japanese communities are good for children’s education, since the social environment naturally teaches the children to act responsibly. Recently in urban areas there is separation between elderly and children, which I think is Mottainai. I was very much inspired through my stay in Japan, about ecology, relation with others, and of course design.
It was 30 years ago when I first visited Japan. The streets were clean, nearby nature were amazingly beautiful, and people had so much respect toward nature. Japanese economy was boosting then, and I was astonished since the rest of the developed world seemed to be forgetting this sense of respect.
To be honest, I was disappointed because 13 years ago, when I came back to Japan again, the streets were messy with garbage, and people seemed to have lost their humbleness toward nature. It is still cleaner than many other places, but again they lost something important.
However I still think there are many things we can learn from Japanese ways. Traditional culture is one thing. For example Aikido, which I have been learning for more than 10 years, weigh heavily the harmony with universe and inner spirit. Though not directly about ecology, attitude toward work also represents a good way of thinking. I have been doing business with many small companies in fashion and design industry for the last few years. As far as I know, everybody has strong sense of responsibility, work hard, and appreciate each other. I believe we mutually gave energy to each other, which is an important sense to make society grow.
Japanese communities are good for children’s education, since the social environment naturally teaches the children to act responsibly. Recently in urban areas there is separation between elderly and children, which I think is Mottainai. I was very much inspired through my stay in Japan, about ecology, relation with others, and of course design.
September 3, 2008
Interview with Gianfranco Scimone (2/5)
What was the trigger for you to start considering about the environment?
There was a beautiful beach in the coast of Almeria, Spain, near the town of Carboneras. Transparent water, splendid view and bright white architecture… I used to go there often in my 20s. However in the 1980s they constructed a cement factory. The beach was destroyed, many related companies poured in, hotels were built, and asphalt covered the dirt roads. This was a striking experience of how so-called “progress” destroyed an irreversible treasure. Even though the residents must have made economic progress, I feel they lost something more important.
An even bigger shock was in my home town, Taormina, Sicily which was the location of the movie “Grand Blue”. My family owned a wine orchard. Taormina has wonderful wine with a long history from the Roman period. The local governing body of the town of Castelmola, located right above Taormina, to where the territory of our wine orchard belonged to decided to build houses for homeless people nearby our orchard. We were concerned about the environmental effect but still agreed because it was something good for the society. However the government decided to build apartments instead of single story houses, and what is more they decided not to build septic tanks. All garbage, water sewage and chemicals started running into our orchard. We went to law of course, but for 10 years nothing changed, and in the end they didn’t make a septic tank but instead made a pipeline to run all sewage into a nearby river. The orchard and river were both crucially damaged. And to make the damage total they did not give the apartments to the homeless but sold them at a cheap price to the families who gave most votes.
This is such a typical example of what was going on in the world in the 1970s and 80s. Humans were allowed to discharge living waste into natural environment before, as long as it was within the circle of ecology. Now we have plastics, chemicals, materials that can’t be digested by nature anymore. We need to be responsible for what we are living on. My father lived a life from 1910s to 2000s, a very healthy era in terms of food and environment. I feel my generation, from 1950s to now, went through an age of destruction, and I want to descend this regret down to following generations so we won’t make the same mistake again.
There was a beautiful beach in the coast of Almeria, Spain, near the town of Carboneras. Transparent water, splendid view and bright white architecture… I used to go there often in my 20s. However in the 1980s they constructed a cement factory. The beach was destroyed, many related companies poured in, hotels were built, and asphalt covered the dirt roads. This was a striking experience of how so-called “progress” destroyed an irreversible treasure. Even though the residents must have made economic progress, I feel they lost something more important.
An even bigger shock was in my home town, Taormina, Sicily which was the location of the movie “Grand Blue”. My family owned a wine orchard. Taormina has wonderful wine with a long history from the Roman period. The local governing body of the town of Castelmola, located right above Taormina, to where the territory of our wine orchard belonged to decided to build houses for homeless people nearby our orchard. We were concerned about the environmental effect but still agreed because it was something good for the society. However the government decided to build apartments instead of single story houses, and what is more they decided not to build septic tanks. All garbage, water sewage and chemicals started running into our orchard. We went to law of course, but for 10 years nothing changed, and in the end they didn’t make a septic tank but instead made a pipeline to run all sewage into a nearby river. The orchard and river were both crucially damaged. And to make the damage total they did not give the apartments to the homeless but sold them at a cheap price to the families who gave most votes.
This is such a typical example of what was going on in the world in the 1970s and 80s. Humans were allowed to discharge living waste into natural environment before, as long as it was within the circle of ecology. Now we have plastics, chemicals, materials that can’t be digested by nature anymore. We need to be responsible for what we are living on. My father lived a life from 1910s to 2000s, a very healthy era in terms of food and environment. I feel my generation, from 1950s to now, went through an age of destruction, and I want to descend this regret down to following generations so we won’t make the same mistake again.
September 2, 2008
Interview with Gianfranco Scimone (1/5)
ECOTWAZA TIMES Vol.3 COVER STORY
Interview with Gianfranco Scimone
Starting tomorrow, 4 interview articles with Italian model, actor and manager, Gianfranco Scimone will be updated. It is a full story of how Gian became aware of environmental issues, and what he feels in Japan. (The summary version is available in ECOTWAZA TIMES Autumn Vol.3)
Gianfranco Scimone
1955 Born in Italy
Lived in Italy, Spain and USA, mastering all languages, Internationally active as a professional model, actor,location coordinater and restaurant/farm manager. Based in Tokyo since 1995.
Gianfranco felt sympathy toward our mission to "spread Japanese ecology and craftsmanship to the world in order to lessen the ecological footprint". He graced our cover as volunteer, as part of his private social activities.
We would like to thank Gian for all the support and time he spent for our mission.
Gianfranco Scimone websites
http://dp33048999.lolipop.jp/
http://www2.gol.com/users/lastrada/index.html
↓Vote for us!
Interview with Gianfranco Scimone
Starting tomorrow, 4 interview articles with Italian model, actor and manager, Gianfranco Scimone will be updated. It is a full story of how Gian became aware of environmental issues, and what he feels in Japan. (The summary version is available in ECOTWAZA TIMES Autumn Vol.3)
Gianfranco Scimone
1955 Born in Italy
Lived in Italy, Spain and USA, mastering all languages, Internationally active as a professional model, actor,location coordinater and restaurant/farm manager. Based in Tokyo since 1995.
Gianfranco felt sympathy toward our mission to "spread Japanese ecology and craftsmanship to the world in order to lessen the ecological footprint". He graced our cover as volunteer, as part of his private social activities.
We would like to thank Gian for all the support and time he spent for our mission.
Gianfranco Scimone websites
http://dp33048999.lolipop.jp/
http://www2.gol.com/users/lastrada/index.html
↓Vote for us!
September 1, 2008
Ecotwaza Times Vol.3 CORRECTIONS
We appologise for the following corrections in articles.
P.8 The Spirit of Mikoshi
Miyamoto Unosuke Shoten was founded in 1861, instead of 1860.
P.26 Naturalisme
The star on map should be on the other side of the road.
It is on the left side of Gaien Nishi Doori when you walk from Gaienmae Station.
P.8 The Spirit of Mikoshi
Miyamoto Unosuke Shoten was founded in 1861, instead of 1860.
P.26 Naturalisme
The star on map should be on the other side of the road.
It is on the left side of Gaien Nishi Doori when you walk from Gaienmae Station.
Directory of Biz Seeds (8/21-8/29)
Here is a directory of the companies we introduced between Aug.21 - Aug.29.
More pictures are available on Ecotwaza Times magazine.
If you can speak/write Japanese, please contact the companies directly. For English, contact ECOTWAZA for help. We can forward your inquiry to the people in charge.
Mail to: info@ecotwaza.com Call 042-573-5613
Or fill out the contact form from below.
CONTACT FORM
Natural Furniture Nishioka
Natural wooden furniture
Looking for export partners
TEL 03-5826-7188
FAX 03-5826-7119
WEB www.asakusa-kagu.jp
MAIL toiawase@asakusa-kagu.jp
ADD Festa-Hanakawado#101, 1-15-1, Hanakawado, Taito, Tokyo, 111-0033, JAPAN
TO: Mr. Nishioka
Mutsugoro Pharmacy
Japanese herbal treatment
Looking for overseas operation partner
TEL 03-5772-2213
FAX 03-5772-2214
WEB www.mutsugoro.co.jp
MAIL info@mutsugoro.co.jp
ADD 3-41-3 Jingumae Shibuya-ku, Tokyo 150-0001Japan
TO: Mr. Murase
Japan Ion Co., ltd.
Mineral Ion Sterilizer
Looking for overseas business partners
TEL 03-3308-3911
FAX 03-3308-3981
WEB www.japan-ion.com
MAIL info2@ion-net.co.jp
ADD 2-60-8 Midorigaoka Chofu-shi, Tokyo 182-0001 Japan
TO: Mr. Nakajima
Frontier Japan Co., ltd
Wooden wall paper
Looking for export partners
TEL 03-5646-1023
FAX 03-5646-1024
WEB www.eco-pro.ne.jp
MAIL info @ eco-pro.ne.jp
ADD 1-3-2 Kiyosumi Koto-ku, Tokyo 135-0024 Japan
TO: Mr. Nukaga
Sanyo Paper Co., ltd.
UMEZUMI crepe paper
Looking for export partners
TEL 06-6357-7209
FAX 06-6357-7749
WEB www.sanyo-paper.co.jp
MAIL crepe@sanyo-paper.co.jp
ADD 6-4-5 Onosato Sennan-shi, Ohsaka 590-0526Japan
TO: Mr. Shoyama
Wada Research Institute
Styrofoam waste volume reduction agent
Looking for investors and business partners
TEL 03-5733-6711
FAX 03-5733-6712
WEB www.course-de-lesson.jp/wadaken.htm
MAIL j26@e-mail.jp
ADD 2nd Floor 5-22-3Shinbashi, Minato-ku Tokyo 105-0004 Japan
TO: Mr. Murata
ADditional
Eco bag made of Japanese ads
Looking for export partners
WEB www.ad2bag.com
MAIL info@ad2bag.com
TO: Ms. Yonaga
Innatural Co., ltd.
Organic house ware and wool clothes
Looking for export partners
TEL 011-219-1616
FAX 011-219-1627
WEB www.yuuyoo.jp
MAIL natural06info@yuuyoo.jp
ADD 11-9-1 Kita7Jo Chuo-ku, Sapporo-shi, Hokkaido 060-0007Japan
TO: Ms. Ushirode
Kyo-pro Co., ltd.
Underwater shooting and photography
Looking for distribution partners
TEL 047-470-8777
FAX 047-470-9888
WEB www.kyo-pro.co.jp
MAIL isoroku@kyo-pro.co.jp
ADD 56 Building 2-1-6 Maehara Nishi, Funabashi-shi, Chiba 274-0825 Japan
TO: Mr. Yamamoto
↓Vote for Us!
More pictures are available on Ecotwaza Times magazine.
If you can speak/write Japanese, please contact the companies directly. For English, contact ECOTWAZA for help. We can forward your inquiry to the people in charge.
Mail to: info@ecotwaza.com Call 042-573-5613
Or fill out the contact form from below.
CONTACT FORM
Natural Furniture Nishioka
Natural wooden furniture
Looking for export partners
TEL 03-5826-7188
FAX 03-5826-7119
WEB www.asakusa-kagu.jp
MAIL toiawase@asakusa-kagu.jp
ADD Festa-Hanakawado#101, 1-15-1, Hanakawado, Taito, Tokyo, 111-0033, JAPAN
TO: Mr. Nishioka
Mutsugoro Pharmacy
Japanese herbal treatment
Looking for overseas operation partner
TEL 03-5772-2213
FAX 03-5772-2214
WEB www.mutsugoro.co.jp
MAIL info@mutsugoro.co.jp
ADD 3-41-3 Jingumae Shibuya-ku, Tokyo 150-0001Japan
TO: Mr. Murase
Japan Ion Co., ltd.
Mineral Ion Sterilizer
Looking for overseas business partners
TEL 03-3308-3911
FAX 03-3308-3981
WEB www.japan-ion.com
MAIL info2@ion-net.co.jp
ADD 2-60-8 Midorigaoka Chofu-shi, Tokyo 182-0001 Japan
TO: Mr. Nakajima
Frontier Japan Co., ltd
Wooden wall paper
Looking for export partners
TEL 03-5646-1023
FAX 03-5646-1024
WEB www.eco-pro.ne.jp
MAIL info @ eco-pro.ne.jp
ADD 1-3-2 Kiyosumi Koto-ku, Tokyo 135-0024 Japan
TO: Mr. Nukaga
Sanyo Paper Co., ltd.
UMEZUMI crepe paper
Looking for export partners
TEL 06-6357-7209
FAX 06-6357-7749
WEB www.sanyo-paper.co.jp
MAIL crepe@sanyo-paper.co.jp
ADD 6-4-5 Onosato Sennan-shi, Ohsaka 590-0526Japan
TO: Mr. Shoyama
Wada Research Institute
Styrofoam waste volume reduction agent
Looking for investors and business partners
TEL 03-5733-6711
FAX 03-5733-6712
WEB www.course-de-lesson.jp/wadaken.htm
MAIL j26@e-mail.jp
ADD 2nd Floor 5-22-3Shinbashi, Minato-ku Tokyo 105-0004 Japan
TO: Mr. Murata
ADditional
Eco bag made of Japanese ads
Looking for export partners
WEB www.ad2bag.com
MAIL info@ad2bag.com
TO: Ms. Yonaga
Innatural Co., ltd.
Organic house ware and wool clothes
Looking for export partners
TEL 011-219-1616
FAX 011-219-1627
WEB www.yuuyoo.jp
MAIL natural06info@yuuyoo.jp
ADD 11-9-1 Kita7Jo Chuo-ku, Sapporo-shi, Hokkaido 060-0007Japan
TO: Ms. Ushirode
Kyo-pro Co., ltd.
Underwater shooting and photography
Looking for distribution partners
TEL 047-470-8777
FAX 047-470-9888
WEB www.kyo-pro.co.jp
MAIL isoroku@kyo-pro.co.jp
ADD 56 Building 2-1-6 Maehara Nishi, Funabashi-shi, Chiba 274-0825 Japan
TO: Mr. Yamamoto
↓Vote for Us!
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