SHARE AND RENT INSTEAD OF POSSESSING
The spirit of "sharing" is the base of eco-friendly way of living.
Renting is to "not possess". Ownership is a concept so important in the capitalism world. Ownership of land was the start of industry. People "buy" to own products. Modern products are designed to fulfill the disire of possession.
However in the Edo period, people tended not to possess, but to "rent". They rented dishes, wigs, furniture, umbrellas, and many other things. Renting, or in other words, sharing with society, makes sense if you don't use it so often.
Industries are introducing rental and sharing as an old and new business model. Car sharing is now a big boom in the States. Share house has always been popular in Europe, and more people are enjoying share house in Tokyo these days.
After all, we are all renting everything from the Earth. Land, air, water, metal, wood, food, EVERYTHING is rental! The spirit of sharing and renting not only lessens the total amount of consumption, but also reminds us that we must be humble and "give back" to Earth someday.
No comments:
Post a Comment