MINIMIZE WASTE BY USING THINGS THROUGHOUT THE LIFECYLE
Modern consumers are so used to disposable products, but people of EDO couldn't imagine throwing away things so easily. The so-called spirit of MOTTAINAI was everywhere.
A good example will be the use of Kimonos.
Kimono was what people wore as everyday-clothing.
It is usually made of MOMEN (cotton) with natural coloring. The people of EDO wore the kimono for daily use, and when it gets shabby, they will then use it as a nightwear. When it becomes too old to wear, they will cut it into diapers. Kimonos are straight clothes with no curves or fansy frills so it is pretty easy to remake it into something else. After being used as diapers, it will become towels for cleaning. Of course people wash and use repeatedly. And finally, they throw it away... but instead of just dumping it into the trash can, they will burn it to make ash. Ash will be used as natural fetrilizer, to grow new cotton for the next kimono.
So a single Kimono is reused and returned to nature, creating a cycle of life.
The same rule was applied to many other groceries, resulting in a splendid low emission society.
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