SECOI literally means "stingy" or "budget-minded" in Japanese. It is originally not a good word, but you know, I don't think being stingy is that bad (except during dates :)) Especially in an era like this, it is natural to save water or paper or energy or money instead of using it like it's infinite. Everything is finite.
So in Ecotwaza, we use SECOI as a praise, and by coincidence, SECOI includes ECO inside the word!
But be careful when using, because not everybody will think that you are praising him/her...
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