February 26, 2009

LAByrinth—map the future INITIATIVE

LAB + Labyrinth
LAByrinth is a fashion brand of items inspired by life sciences. The all capitalized LAB stands for ‘laboratory,’ which represents its scientific aspect; labyrinth takes the literary interpretation as an intricate structure composed of intertwined passages, intersections, and dead ends—the more artistic aspect. Elaine Young, a Canadian of Hong Kong descent, founded it in 2000 in order to facilitate innovative projects pertaining to the natural harmony of the animate and the inanimate, as well as projects that provide basic needs to those who lack. She chose Tokyo as the first place for her activities because of the city's ability to absorb various culture and the fasionable people. As an initiative, she has introduced two product lines of creative biotech accessories—HOST and AMULA DNA Jewelry.

Magnificent Magnification
The former one has its emphasis on microscopic images of honeybees, fleas or even the human retinas—all beyond the perception of naked eyes. With style, LAByrinth enlarges, optimizes and apply them to bags, laptop cases, stash pockets, pillow covers, or simply print them out as art prints.

What comes into your mind about DNA?
Of course, we think of the controversial stem cell research. Of course, it rips our nerves apart simply to imagine about ultimately where the cloning technology is going to take us. However, if one 1asks the same question to Elaine Young, it is very likely that she would say, ‘fashion.’ AMULA DNA Jewelry features artistically classy lockets, which contain whimsical scientific touch—visually amplified DNA extracted from reindeers, pandas, your personal DNA, or even your pets’.

Beauty of the Unseen
LAByrinth should remind us how minute our perceptions are. Simply with an imaginative twist and turn, Elaine Young has shown and brought us closer to the unseen beauty of nature.

Website
http://www.lab-yrinth.net/

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